[vc_row][vc_column width=”1/1″][vc_single_image image=”2897″ alignment=”center” border_color=”grey” img_link_target=”_self” img_size=”600×400″][vc_row_inner][vc_column_inner width=”1/1″][/vc_column_inner][/vc_row_inner][vc_column_text]The opportunities for businesses to make visitors aware of their services is getting more crowded as Facebook continues to move into Google’s traditional area. In January this year Facebook launched Place Tips which show you more info about places you visit, including your friends’ photos, experiences and moments from that place.
Location is determined using cellular networks, Wi-Fi, GPS and Facebook Bluetooth® beacons.
Now Facebook is now supply all businesses in the US with free Bluetooth® beacons and will enable these devices to send information and deals to a persons smart phone as they arrive within proximity of the beacon.
It’s not yet possible to advertise via Place Tips and it will pay to have plenty of activity around the Facebook page for the business. But with Twitter investing in this technology too this looks set to be a fast growing area of opportunity for advertisers.
It is also worth noting too that Facebook users can turn Place Tips off as no doubt some will overuse it.
You can turn place tips on or off from your settings on the Facebook app for iPhone. To turn place tips on or off from the app:
- Tap –More
- Scroll down and tap Settings
- Tap Location > Place Tips Settings
- Tap to turn Place Tips in News Feed on or off
Your location is determined using cellular networks, Wi-Fi, GPS and Facebook Bluetooth® beacons. Location services must be enabled for place tips to work.